Market leader coursebook with multi-rom (intermediate) 3ª edicion n (edición en inglés)
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13 GRANDES TEMAS DE MARKETING (2ª ED.)
- Fecha de lanzamiento: 29/01/2010
- Plaza de edición: GB
- Año de edición: 2010
- ISBN: 9781408236956
- Encuadernación: Tapa blanda
- Idioma: INGLÉS
- Editorial: LONGMAN
- Nº de páginas: 176
75 historias de marketing con moraleja
Bring the real business world into your classroom The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made this course a bestseller. The 3rd edition Course Book contains: • 100% new reading texts from the Financial Times • 100% new case studies with opinions from successful consultants who work in the real world of business • 100% new authentic listening texts reflecting the global nature of business with texts that are all available to view on the new DVD-ROM • 'Business Across Cultures' spreads which focus on particular cultural issues The DVD-ROM accompanying the Course Book contains: • Listening texts which are also available to view, providing truly authentic listening practice • Video Case study solutions with experts from the real world of business • iGlossary • Online Vocabulary Trainer
Activismo de marca. una nueva estrategia de marketing