PRINCIPLES OF MARKETING
PRINCIPLES OF MARKETING en PDF Completo
2 + 2:
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- Ancho: 22 cm
- Alto: 28 cm
- Fecha de lanzamiento: 27/11/2009
- Año de edición: 2009
- ISBN: 9780137006694
- Encuadernación: Tapa blanda
- Idioma: INGLÉS
- Editorial: PRENTICE-HALL INTERNATIONAL EDITION
- Nº de páginas: 744
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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
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