Market leader elementary cour (edición en inglés)
13 GRANDES TEMAS DE MARKETING (2ª ED.)
- Fecha de lanzamiento: 12/07/2012
- Plaza de edición: GB
- Año de edición: 2012
- ISBN: 9781408237052
- Encuadernación: Tapa blanda
- Idioma: INGLÉS
- Editorial: LONGMAN
75 historias de marketing con moraleja
Bring the real business world into your classroom
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made this course a bestseller.
The 3rd edition Course Book contains:
100% new reading texts from the Financial Times
100% new case studies with opinions from successful consultants who work in the real world of business
100% new authentic listening texts reflecting the global nature of business with texts that are all available to view on the new DVD-ROM
'Business Across Cultures' spreads which focus on particular cultural issues
The DVD-ROM accompanying the Course Book contains:
Listening texts which are also available to view, providing truly authentic listening practice
Video Case study solutions with experts from the real world of business
iGlossary
Online Vocabulary Trainer
Activismo de marca. una nueva estrategia de marketing
